Estimated Costs of Developing a Mobile App in Kenya in 2024

Estimated Costs of Developing a Mobile App in Kenya

What are the Costs of Developing a Mobile App in Kenya?

Developing a mobile app can ultimately be a costly process. However relatively low prices and high quality works are what everybody wants, when it comes to spending money, it’s a human nature whether you’re from the Kenya or any other part of the world.

How we know this? Because we a have  been working in mobile app development both iOS and Android applications for startups and established companies.

Remove this thinking from mind that a good app can be built in an afternoon for the price of lunch just because many mobile apps are free to download.

This world is increasingly depending on technology, mainly on smartphone, hence you should consider to having mobile app in your business plan. This will help you to grow and reach at your potential customers.

Industry experts anticipate that the demand for mobile app development will follow a trajectory similar to the transformation of the Internet, which is projected to become as essential as electricity. They will be eamlessly integrated into our daily lives, impacting us positively. Sometimes it may be negatively, but operating quietly in the background. In 2023 The mobile app market had already hit $100 billion.

If you are planning to build an app for your business, you firstly need to know  know the total development costs. Mobile app development is an agile process it takes time, specialization and cost.

Why does your business need a mobile app?

Because your competitor has mobile app, right!

Absolutely Right!

If you have a business website or mobile website, you are already a step ahead of those who are still not on the www. But if you consider developing a mobile app, you could increase your business approach over your closet competitors.

Here are a few advantages of developing a mobile app for your business in Kenya.

• Improve accessibility:

  Today, people are spending more time with their smartphones and approximately 200 minutes in apps. A mobile app will be the best way to access your business without having to switch devices.

• Enhances customer engagement:

  It helps us to engage with users in real time. An easy to use and handle app is an important quality for ensuring customer experience. It helps to build trust and stronger relationship.

• Improve brand recognition:

  As we already know, mobile users are increasing day by day and people spend more time in mobile apps.

• Improve value proposition:

  With mobile apps, you can give discounts, usable information and real time support to your customers.

• Presents another avenue for sales:

  The usability and accessibility of an app will encourage users to carry out transaction with the businesses rather than patronize a competitor who has a desktop web.

Tell us the Type of an App you would like to develop & Your Budget in the form below. We will Advice you. 

Type of business mobile apps to consider:

There are various type of apps depending on the type of different market. You can therefore select according to type of your business.

1. Basic functionality– It’s basically developed to improve the usability of mobile devices.
2. Database- driven functionality– Its mainly developed to organize the files and program in database format.
3. Games: Game development is one of the more complicated processes in app development.
4. Modification– It design to improve the functionality of mobile devices.
5. Fully Dynamic-This is data driven type app but depend on external information’s.
6. Custom app– Allows you to customize content in a specific way.

It is very important to know the type of app you are going to build. It will then help you move faster and lower the risk involve in development.

The process of developing a mobile app

We follow 5 step in app development process:

• Developing the idea
  Once you decide the type of the app you need for your business, we start to shift our focus on developing the concept behind the application idea.
• Functionality Layout
  In this stage, we develop and design the wire frame to show the functionality layout of app. Additionally, you can give your feedback on how to design the app more related to your market.
• Design
  In this stage, we design the screen of application. It includes both frontend and backend development. It involves customization of user experience, server side logic, management of users, data integration, caching of data, UI design and development, synchronization of data, and various schedules for testing.
• Testing
  In this stage, we test all development phase, functionality of app. It includes unit testing, A/B testing and black box testing.
• Going live
  Once everything has been checked by our QA team and ready by our software development team, your app can prepare to go live.

Estimated costs of building a mobile app:

Tell us the Type of an App you would like to develop & Your Budget in the form below. We will Advice you. 

Once you choose the type of app you want to develop and identified your target market and customers, it’s time to select your platform. There are 2 main platforms to choose:

• Android
• iOS

What are the Difference between building app in Android and iOS?

• iOS apps are costlier than Android app but can be built faster. While Android app take time.
• iOS users, always spend more money than android users. If you can buy an iPhone then you can easily spent money on app purchasing. This is why app developer develop iOS apps before creating for Android.

Your platform selection may depend on the market you are targeting. Evidently, iOS is more popular in US and Android lead the Asia, Africa and south America.

Team of Mobile app developers:

• Project Manager: Handle the entire development process of mobile app.
• UI/UX designer: Design the looks and screen of mobile apps.
• Coder: Develop the functionality of mobile apps.
• QA engineer: Test every stage of mobile app development.

The cost of this team depends on the type of your app. Simple apps take less time. We take minimum 2 month to build, with design and testing.

But complex app would take around 3 to 6 month.

For Android Apps, cost ranges as follows:

• Elementary apps: Ksh 150,000 – 250,000
• Standard apps: Ksh 250,000 – 750,000
• Complex app: Ksh 750,000 – 2million
• High tech apps: Ksh 2million – 5million

For iOS Apps, cost ranges as follows:

• iOS estimated cost: Ksh150,000 – 2.5million
• Simple apps: Ksh150,000 – 200,000
• Database apps: Ksh 300,000 – 2million

The following are some other costs to consider for building your app:

• In-app purchase capability;
• Web services
• Share capabilities
• SDKs

I hope you enjoyed the post that have an idea of the estimated costs of developing a mobile app.

Tell us the Type of an App you would like to develop & Your Budget in the form below. We will Advice you. 

Please Call us on +254 712369902 if you are looking for a mobile app development partner.