Best Marketing Management Diploma (Level 6) Training in Nairobi Kenya
Marketing is the vital force that drives businesses to success. It connects with customers, shapes brands, and fuels growth, serving as the strategic navigator in a competitive landscape. In essence, it’s the heartbeat of thriving enterprises. Businesses today crave skilled marketing professionals who can navigate both traditional and digital realms. The challenge? Finding individuals proficient in market analysis, digital communication, budget optimization, and customer experience management. Inceptor’s Marketing Management diploma Training is designed to equip you with the precise skills demanded by the industry. Join us and be the solution to the rising demand for strategic marketing expertise.
The competencies required to manage marketing strategy, conduct market analysis, develop marketing communication plan, develop marketing budgets, develop trade channel plan, manage customer experience, develop brand strategy, manage marketing projects, manage innovations/renovations, and manage digital marketing are included in the Marketing Management diploma level 6 qualifications.
Major Skills Learned in the Course:
- Strategic Planning:Develop the ability to strategically plan and execute effective marketing campaigns, aligning them with business objectives.
- Digital Marketing Proficiency: Acquire skills in leveraging digital platforms, mastering online advertising, and utilizing social media for effective marketing strategies.
- Customer-Centric Approach:Hone customer relationship management skills, ensuring the ability to create exceptional experiences that foster loyalty and satisfaction.
- Financial Acumen in Marketing:Develop a keen understanding of financial operations specific to marketing, optimizing budgets for cost-effective campaigns.
- Innovative Problem Solving:Cultivate innovative thinking and problem-solving techniques to navigate challenges, adapt to market trends, and stay ahead in the dynamic field of marketing.
CDACC Program
The course is assessed both internally and externally. Internal assessment is continuous, and conducted by trainers, while external assessment is performed by assessors appointed by TVET CDACC. Successful completion results in a national certificate of competency then issued by TVET CDACC in conjunction with Inceptor Institute of Technology.
Entry Requirements
-High passion and interest in marketing.
-For CDACC Certification –
The student should at least meet one of the following requirements:
- Attained KCSE with a mean grade of C- (Minus).
- Hold equivalent qualifications in a related field, as determined by the Kenya National Qualifications Authority (KNQA).
Course Details
CDACC Program
- Duration: 3 Years/ 12 Terms
- Cost: Ksh. 42,500 per term (Assessment fee to be paid separately)
- Industrial attachment: An individual enrolled in this course will undergo a field attachment in a marketing institution
Basic Units of Learning
Unit Title | Duration in Hours | Credit Factors |
Communication Skills | 40 | 4.0 |
Numeracy Skills | 60 | 6.0 |
Digital Literacy | 60 | 6.0 |
Entrepreneurial Skills | 100 | 10.0 |
Employability Skills | 80 | 8.0 |
Environmental Literacy | 40 | 4.0 |
Occupational Safety and Health Practices | 40 | 4.0 |
Common Units of Learning
Unit Title | Duration in Hours | Credit Factors |
Business Research and Development
|
200 | 20.0 |
Core Units of Learning
Unit Title | Duration in Hours | Credit Factors |
Marketing Strategy | 150 | |
Market Analysis | 150 | 15.0 |
Marketing Communication Plan | 150 | 15.0 |
Marketing Budgets | 150 | |
Trade Channel Plan | 150 | 15.0 |
Customer Experience | 200 | 20.0 |
Brand Strategy | 180 | 18.0 |
Marketing Projects | 200 | 20.0 |
Innovations /Renovations | 200 | 20.0 |
Digital Marketing | 200 | 20.0 |
Industrial Attachment | 12 Weeks | 48.0 |
Take your career to new heights with Inceptor’s Marketing Management diploma Training – a hands-on program designed for real-world success. From strategic planning to digital mastery and customer-centric approaches, gain practical skills essential for a thriving marketing career. Ready to make your mark? Enroll now and shape your future in marketing.
For inquiries, you can reach us at (254) 0728456781 or visit us in person at our Nairobi location:
Hazina Towers, 18th floor, Utalii Lane, opposite Anniversary Towers.
Course Features
- Lectures 0
- Quizzes 0
- Duration 144 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
Requirements
- High passion and interest in marketing
- Attained KCSE with a mean grade of C- (Minus)(For CDACC Certification)
- OR Hold equivalent qualifications in a related field, as determined by the Kenya National Qualifications Authority (KNQA).
Features
- Flexible daytime Morning, Afternoon & Evening Sessions including Weekend Classes.
- Comprehensive Hands-on + Projects