Useful Digital Marketing Ideas in Kenya

Useful Digital Marketing Ideas in Kenya – Lessons From the Pandemic

In the wake of the COVID-19 pandemic, businesses across the globe experienced a seismic shift in the way they operate. It made us think about some Useful Digital Marketing Ideas. 

This unprecedented crisis not only exposed vulnerabilities but also unveiled opportunities in the world of digital marketing. As we reflect on the lessons learned from the pandemic’s impact on business and society, it becomes clear that adaptability and innovation are the cornerstones of success in the ever-evolving digital landscape.

Let’s explore digital marketing ideas, honed by the experience of the pandemic, and see how they can fortify our preparedness for the digital evolution and any similar unforeseen occurrences.

Its mostly about increasing your online presence

Here are some of the Useful Digital Marketing Ideas from Our Experience

• Use Social Media to connect with your customer

In the aftermath of the pandemic, it’s crystal clear that using social media to connect with your customers is absolutely crucial. When COVID-19 hit, social media became a lifeline for businesses and their customers, serving as the primary way to stay in touch.

Think about it; with social distancing measures in place, platforms like Facebook, Instagram, Twitter, and LinkedIn became the go-to channels for keeping that vital connection alive. They allowed businesses to share important updates, offer support, and have real-time conversations with their audience.

The lesson here is pretty straightforward: maintaining an active and responsive social media presence isn’t just a nice-to-have; it’s a must. It’s how you stay close to your customers, share your brand’s story, and build those lasting relationships.

As we prepare for an unpredictable future, using social media as a way to communicate and connect remains one of the most critical digital marketing strategies for ensuring your business’s success.

• Be Discoverable Always

It is a time where more people are online. Search traffic is on the rise from the past weeks, and it will continue for some time. Everyone is glued with their computers, smartphones, and looking forward to updates. People are looking for possible solutions to their problems, entertainment and ways to pass their time.

Anything online right now will be consumed with more attention. This is not a time to hide offline. You must use search engine optimization strategies to get on top of Google search results pages. This is the time to connect with your customers and tell them that you are there to help them in any way possible.

Being easily discoverable is paramount for businesses. When the going gets tough, and uncertainty prevails, your potential customers need to find you with ease.

Consider how the pandemic altered our way of life. People turned to the internet for information, solutions, and products. Whether through search engines, social media, or other online platforms, your target audience was actively looking for what you offer.

The lesson here is that businesses need to ensure their online presence is not just a mere presence but one that’s easily found and engaged with. This means optimizing your website for search engines (SEO), maintaining active social media profiles, and using digital advertising strategically.

In essence, being discoverable during challenging times can be the difference between weathering the storm successfully and struggling to stay afloat. So, make sure your business is readily available to those seeking your products or services, even in the most uncertain of times.

• PPC can be a smart move

With everyone busy on their phones, there is no perfect time other than this to make the best use of PPC marketing. The cost per click is already low these days, which means that you’ll save some budget on your PPC marketing. It’s a fantastic way to jump-pass your competitors with clear-cut PPC marketing.

Pay-per-click (PPC) advertising is a savvy strategic choice, particularly in the digital landscape of today. It’s more than just a marketing tactic. Actually, it’s a means of placing your brand exactly where potential customers are actively searching for solutions. Be it on search engines like Google and Bing or social media platforms like Facebook and Instagram, PPC empowers you to connect directly with your target audience.

This flexibility is especially critical during uncertain times, as exemplified by the COVID-19 pandemic, allowing you to fine-tune your ad spending and monitor real-time results.

The precision of PPC targeting is unmatched, enabling tailored ads based on demographics, locations, and even the times when your audience is most engaged.

In sum, PPC is a strategic move that goes beyond advertising spend; it’s an investment in your business’s visibility and adaptability, making it an essential component of any forward-thinking digital marketing strategy.

• Don’t stop once you’re on top

In the world of digital marketing, particularly with strategies like SEO, it’s vital to keep the engine running once you’ve gained traction.

SEO is a long-term endeavor, akin to a marathon, where consistency is key. While progress may not be immediate, the results compound over time, leading to sustainable growth. Pausing or slowing down your SEO efforts can hinder your rankings, especially in a competitive landscape.

So, the lesson here is to stay committed, adapt to changes, and reap the long-term rewards of your digital marketing persistence.

• Unique Circumstances demands special offers

In tough circumstances, businesses have a unique opportunity to show their support to customers through special offers. It’s a chance to connect on a human level, something we’ve all learned from the challenging times of COVID-19.

Think about how SmartClass, for example, provided affordable online courses when the pandemic hit. It wasn’t just a generous act; it showed how businesses can have a positive impact during crises.

So, consider what kind of offers you can provide to your customers, whether it’s giving away valuable resources or offering discounts on essential products and services. In this new era of resilience and adaptation, these gestures can still go a long way in building goodwill and strengthening your brand’s bond with its customers.

• Work on Local SEO

If you’re not using local SEO strategies to reach your local customers, you might be missing a big opportunity.

It’s important to let these potential customers know about your business, especially when people are looking for nearby, convenient options. Nowadays, customers are searching for local businesses near their homes, so it’s a great time for your business to help them and their families by offering the services they need.

Consider creating a special webpage with discounts or location-based services, optimizing your Google My Business listing, securing online reviews, and ensuring your website provides relevant local information.

These strategies can build trust and make your brand memorable to your local audience.

• Finish your Digital to-do lists

In this post-pandemic era, where remote work and convenience have become the norm, many of us find ourselves with pockets of free time that we didn’t have before.

It’s the perfect opportunity to tackle that digital to-do list that’s been lingering, filled with half-baked or incomplete ideas that deserve your attention. This is the moment to reassess and revitalize underperforming marketing campaigns, fine-tune your online presence. You can also develop strategies for the year ahead.

Consider the power of re-marketing to reach your audience effectively and ensure they find what they’re looking for, building stronger connections and driving success in this digital age. So, seize this newfound free time and turn it into a productive digital future for your business.

In Conclusion

It doesn’t matter if you’re a startup or a well-established business. You need to show people that you are a brand that can serve even in times like these.

Undoubtedly, we learnt a lot from the pandemic. Whatever you do at this time will be noted and remembered by your customers for the long-term.

As we move forward, remember the importance of adaptability, consistency, and seizing unique opportunities. Whether it’s social media, staying discoverable, or offering special deals, these insights can transform your online presence.

What is the point of these Useful Digital Marketing Ideas?: Ensure that you always leave a good impression on your customers.

Also Read: Digital Marketing Strategies in Kenya

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