Why You Should have a Digital Marketing Budget in 2024

Why You Should have a Digital Marketing Budget in Kenya 2024

You spend thousands or millions of Shillings on marketing but the results aren’t just satisfying. There may be times when you feel that marketing spends graph is going up while the ROI is sliding down. There could be numerous reasons for it including, incorrect target audience, not-so-effective advertisement and others. If you think that just by increasing your non digital marketing budget you can propel your business, than you are wrong! You need to act smart to bring in the profits.

Remember, the more specific and detail oriented is your product/service promotion, the better will be the results. If you are looking for a well directed and precise marketing technique then your business surely needs a dose of Digital Marketing budget in your calculations. Its a cost effective way to reach to your potential customers.

How Digital Marketing Can Scale Your Business To New Heights

When was the last time you wanted an address and you went through your newspaper or classified books? Don’t remember? There’s the answer. The world population is rapidly inclining towards the internet for every little thing they do, be it checking nearby locations, selling/buying products/services, finding recipes, etc. If you can crack the world of digital, there would be no stopping for your business. Statistics shows that email, social, mobile marketing, display ads have all grown. Small companies are spending more and more money and time on digital because of its perceive ROI and ability to return more.

Aspects of Digital Marketing

• Social Media Marketing

Social media marketing is promotion of your services/product through social media sites like Facebook, Twitter, Instagram, LinkedIn, etc. Based on the interests the users have chosen, your ad is more likely to hit your specific target audience instead of random people as in conventional marketing.

• Search Engine Optimisation (SEO)

The key to success in online marketing depends on how good your SEO is. The more efforts you have put in the optimisation aspect, the better would be the results. Starting with the search terms potential buyer would likely search for the product the keywords are short listed. Then, based on the keywords content is developed that climbs up to those search results.

If you have time but no money – Focus on SEO, Social media to attract targeted traffic to your website.

Content Marketing

For every successful digital marketing campaign, there is high-quality content. Relevant and useful content is the soul of your digital marketing campaign, which can be in the form of blog, email, videos, photos, infographics etc. Whatever that pleases your target audience, use it.

Email Marketing

Self-promoting or wordy emails from salespeople is not the right way of email marketing, rather it is one of the most frustrating ways to introduce yourself or company. Email marketing is about well-documented strategies and best practices. Good email marketing provides you with two vital benefits; first it makes you an ideal resource for your prospect, and second, you are always in the mind of the prospect.

Mobile Marketing

The rapid transition in the technology have, these days, made mobile phones so powerful that more people are seen using their mobile devices to search and shop online. Hence, it is essential for you to seize the ongoing trend. The current era not only demands the companies to have normal websites, in addition to that they should also have a mobile responsive website.

Search Engine Marketing (SEM)

It’s one of the most effective ways to promote your product and increase your business. Advertisers market a business using paid advertisements appearing on Search Engine Results Pages (SERPs) through SEM (Search Engine Marketing). Advertisers bid on keywords that users might enter when looking for certain products/services using Google or Bing.This gives the advertiser the opportunity to make their ads emerge next to the results for those search queries.

If you have money but no time – Focus on paid traffic (Google Ads & Paid social media) to attract targeted traffic to your website.

Trends In Digital Marketing

The topography of digital marketing keeps on changing with the continuous shift in trends of the online world. And to stay on the top of this competitive online market in Kenya, as a business or company, you ought to stay in sync with the latest trends.

Artificial Intelligence & Automation

At present we are witnessing the rise of automated digital marketing solutions and artificial intelligence (AI) development, which can perform heavy tasks for you within lesser time compared to manpower. Some examples of new automated and AI platforms trends that have started to emerge are:

• Big Data Analytics that gets you things done automatically,
• Study Consumer Behaviour through better AI predictions and stay ahead of time,
• Advanced Targeting with the help of AI and automation can help predict user behaviour and figure out best ads for varied consumer segments.

If you have neither money nor time – focus on joint ventures & affiliate partnerships where revenue shares pay for the traffic.

Rise of Social Media

Social media has been around for long and has now become a part of life for many people. And every passing day it’s going to evolve in a more creative and much faster way. Veteran platforms like Twitter and Facebook are sighting a decline. They are being complemented by more popular ones like Snapchat and Instagram. Furthermore, new social media platforms are coming up to cater latest trends and demands.

User-Controlled Consumer Experience

Consumers by now have had enough of ‘disruptive’ types of online marketing and advertisements such as pop-ups, banner ads, promoted posts etc., which are seeing increasingly low rates of success. Here more and more consumers desire to state their own online shopping experiences. Here one of the ways digital marketing is seen adjusting to online trend is by native advertising. This makes the sponsored content organically fit into the advertising platform and seems less disturbing to a user’s online experience. If you are looking for ways to grow your business, or may want more customers/traffic on your website, more recognition to stay ahead of the competition. We, at Inceptor are helping businesses develop successful digital marketing strategies and offer free consultation. Besides working upon the aforementioned aspects, firstly we understand your business, concentrate on your objectives and have a thorough research on products/services you offer and put forward our strategy and recommendations to it. And then conclude with the most suitable solution that fits your business, budget and digital marketing aspirations.

Here are few reasons to add digital marketing budget in your marketing campaign in 2024:

• • Users and potential customers are increasingly spending more time online.
  • Digital marketing is measurable. Marketers can measure marketing investments better in digital form than non-digital channels. They can also collect data about customer interactions, reviews and opinion about the product and services.
  • Increased insights into consumer behavior, Digital Marketing allow for better consumer engagement.

Do you need Help with your Digital Marketing Budget? Please give a brief description about your Business and we will advice accordingly. Talk to us Below or Call (+254) 0728 456781