5 Steps to Start A Digital Marketing Career in Kenya – 2024

5 Steps to Start A Digital Marketing Career in Kenya

Digital marketing is exploding in Kenya and more opportunities are coming up for digital marketers around the world. In Alphabet’s most recent earnings report, the parent company of Google, it was revealed that Google’s global revenue in Q2 2023 amounted to $74.6 billion, with a significant portion, specifically $58.1 billion, attributed to Google advertising. This figure encompasses earnings generated from Google searches, advertisements on YouTube, and the Google network. According to a recent update it’s anticipated that Facebook’s advertising revenues are set to soar to a staggering $153.76 billion by end of the year 2025. So how is that digital marketing career looking now? Great right?!

These numbers are a testament that digital marketing has a lot of opportunities, offering a promising future for digital marketers worldwide. 

In this article, we will look at how you can start your career in digital marketing.

How many years have you been in digital marketing?

If you’re just starting off or have been doing this for a while, leave a comment below and we will share with you free digital marketing manual.

 The tips highlighted here should help you out if you’re just starting your career or even if you’re already a few years in digital marketing.

STEP 1: Have your own website.

The best way to learn marketing is to start your own website. It is important you create a Word Press blog or any type of site preferably WordPress. If it’s e-commerce related, start a Shopify site where you can start to sell products or services online.

It is important to start a website or blog in the area you are interested or passionate about or in the industry that you are involved.

STEP 2: Know your competitors.

Understanding your competitors is an important step. If you’re not sure who your competitors are, start by identifying the key industry keywords related to your business. Simply enter these keywords into Google to find the websites ranking for them. Then, use a tool like UberSuggest. This tool offers valuable insights. It reveals your competition’s regional traffic, their top-performing pages, and the keywords driving their traffic. Here’s what to do next:

• Click on the “Top Pages” report to see your competitors’ best-performing pages. Take note of the number of visits, social shares, and backlinks these pages have.
• Focus on key terms that drive high-volume traffic, have a significant cost per click, and have low search difficulty. These are the low-hanging fruits with valuable traffic.
• Now, don’t just mimic your competitors, aim to surpass them. Create superior content with better images, videos, or whatever enhances the user experience.

By following this strategy, you can target the most valuable traffic and outperform your competition in the digital landscape.

 

STEP 3: Promote your content.

So you want to take all the people that linked to your competitors seen from UberSuggest and reach out to all those people. You’ll notice that some of those people start linking back to your site and this will boost your search traffic.

The other advantage of using UberSuggest is it shows you all the popular articles based on social shares.

STEP 4: Start collecting emails.

It’s not just about getting people to your site, it’s about building a brand. You can’t build a brand without collecting emails. You can use free tools like Hello Bar, limits sliders, pop ups, I do that on inceptor.co.ke and it’s a great way to collect more email address.

This also involves getting people to come back to your site by installing a free tool called Subscribers.

What Subscribers allows you to do is have people subscribe to your site with just one click, and that way you can just keep getting them back to your site through the browser notifications, has amazing results, especially when you combine that with email.

STEP 5: Start selling something.

Whether it is a physical product or a service. It doesn’t matter, you can do lead generation and sell products through affiliate marketing.

Selling helps you in learning the full suite of marketing.

It’s not just about driving traffic, you need to convert those visitors into customers.

Conclusion,

Think of these steps as the building blocks for your success in digital marketing. From research to engagement, you’ve gathered the essential tools and insights, much like laying a strong foundation and constructing a solid structure. But remember, this journey is an ongoing process; keep learning and adapting to flourish in the dynamic world of digital marketing. Your success story is on the horizon

If you’re seeking marketing excellence, don’t miss out on our Digital Marketing Solutions. You can also empower yourself with the Digital Marketing Training course at Inceptor. Your path to marketing mastery awaits!

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