Best Influencer Marketing Course in Nairobi Kenya – 2024

Best training techniques

Digital Marketing is an ever-evolving niche as the tools and technologies used in this field keep undergoing upgradation. Inceptor therefore, keeps innovating in our courses and training methodologies, which allow us to make our students the best that they can be.

Training on live projects

We don’t believe in teaching mere theoretical concepts. If you want to excel in this field, you should be open to pushing your limits, which can only be achieved if you work on live projects. All Inceptor students work on a variety of live projects for a complete understanding of the techniques learned throughout the course.

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Providing Incubation Platform to start working from

Working on live projects gives our trainees immense confidence and they are fully ready to work on any influencer marketing project. We have a digital influencer platform (ZAP) that the influencers are able to starting working from.

Influencer Marketing Course Details

• Fee Ksh 30,000
• Duration of the course: 1 Month
• Influencers: The new trend of online marketing – How to monetize the marketing of influencers in social media and other platforms.

Course Objective:

The Influencer Marketing Course aims to offer tools for the development of Influencer Marketing actions within the framework of Africa. With 100% practical sessions, It also offers tools to improve the Personal branding of the students and the recipe of the main influencers to improve popularity online.

Target Students:

Students and professionals related with Marketing & Communication, Public Relations, Marketing Online and Community Managers. Companies that want to start to use the influencer marketing and to be introduced on this new international trend.

What works in Influencer Marketing.

• Carefully consider your approach to influencer marketing
• Be organized, put together a strategy, plan, and budget, spend time on research
• Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency
• Be patient and be human – people talking to people, not companies talking to companies

You will learn to:

Influencer marketing course syllabus

• Understand what Influencer Marketing is and it’s many different faces
• Recognize how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand
• Build a compelling proposition for your influencers
• Understand the ladder of engagement to maximize your Influencer program
• Appreciate the legal guidelines around Influencer Marketing
• Define a measurement framework

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What is Influencer Marketing in today’s world

• More than just a celebrity Endorsement
• How has the online world changed the sphere of Influence
• Understanding why it’s so powerful
• The importance of building a relationship
• How to make the ‘Connected Consumer’ a friend

How to find the right Influencer for a brand

• Identify the right influencer through segmentation, targeting and positioning
• Link an influencer back to your brand values and customer personas
• Perform effective influencer outreach – an insight into useful tools and paid vs non-paid
• Set your objectives – be clear about deliverables

How to get the most out of your Influencer Relations

• Deliver a compelling proposition for your Influencers
• How to negotiate effectively with Influencers
• The ladder of engagement to maximize your influencers – pinpoint and scale
• How your customers can become your influencers.

Embracing Social Media to support your Influencer Strategy

• How to integrate the Influencer Activity into your social media channels.
• The power of Communities
• The importance of listening to your customers
• Why brand advocates are critical to success

Integration across the marketing mix

• The importance of creating strong content
• Creativity is needed to make an impact
• Influencers and PR
• Understand the power of external link building
• How Influencer marketing can drive SEO

What does success look like?

• Understand the legal guidelines
• Best practices to maximize your spend
• When is it time to move on with a particular Influencer
• How to measure influencer’s success.

COURSE APPLICATION FORM

Contact Address: Join Us NOW 0728456781

Please visit our offices to complete for admission for the Ongoing INTAKE.

We are open for Enquiries on (254) 0728456781 or in our offices located in Nairobi, Hazina Towers, 18th floor, Utalii Lane, opposite Anniversary Towers.